Vicenza, located in the heart of Veneto, is a city with a dynamic and diversified economy, which is characterized by the presence of important industrial districts such as the goldsmith and metalworking ones. According to ISTAT data, in addition to the goldsmith sector, there are significant activities in the field of mechanical, fashion and textile industries, as well as a strong tradition in the agricultural sector with high quality products.
The local business market is made up of SMEs operating in various industrial districts, as well as professional firms and large corporations. These realities are particularly sensitive to the symbolic value of corporate gifts, as they represent an effective way to strengthen ties with the territory and enhance local culture. During the Christmas period, it is traditional to exchange gifts between colleagues and business partners, a practice that reflects the strong attachment to the community typical of the area.