Parma, located in the heart of Emilia-Romagna, is an economic center of national importance thanks to its agri-food district and the Italian Food Valley. According to ISTAT data, the primary and secondary sectors represent a significant slice of the local GDP, with leading companies in the food sector offering high quality products at an international level.
Manufacturing SMEs with 50 to 200 employees are particularly present in this area, together with important professional firms and large corporations. These businesses regularly seek to enhance their relationships with customers and suppliers through corporate gifts that reflect the local culture and manufacturing excellence of the region.
Seasonality is a key factor in the choice of corporate gifts: the Christmas period sees a growth in requests for baskets rich in typical Emilia-Romagna flavours, such as PDO cured meats and other high-quality agri-food products. The local tradition of sharing food products during the holidays makes Christmas baskets an excellent choice for strengthening bonds with business partners.